![the ville taqueria the ville taqueria](http://www.wichitabyeb.com/wp-content/uploads/2018/03/watermarked12018-03-22-1039-600x450.jpg)
Always known to give back to his community in the form of service and donation, Victor utilizes social media as a method for customers to place orders, recording himself as he sells out in dramatic fashion, often within seconds. Échale Ganas follows Victor Villa’s journey as a young entrepreneur in the historic Latino neighborhood of Highland Park, just outside downtown Los Angeles. To the Villa family, it is more than an exclamatory phrase, it is a tie to the past, honoring family members who instilled hard work and motivation to a new generation. In Spanish, “Échale Ganas” translates to the forward-looking action of giving it your all and never giving up, an exclamation used to motivate and propel someone to giving their best.
![the ville taqueria the ville taqueria](https://cdn.usarestaurants.info/assets/uploads/0e032d7af1b839c52539690c6788b4bc_-united-states-tennessee-davidson-county-goodlettsville-taqueria-y-birrieria-jalisco-615-967-1809htm.jpg)
Échale Ganas.” This two-word phrase, although short, carries meaning throughout the life of the Villa family. With dreams of growing his weekend backyard pop-up into a full-time restaurant, Victor Villa rises from the challenges of Covid-19 while maintaining his role as a loving family member and community leader. Échale Ganas is a short documentary that follows the journey of a young entrepreneur who is passionately working to establish his own style of taco in Los Angeles. If you are compelled to learn more about our documentary please read on.